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Photo, Print, Drawing ...Subscribe! Italian Credit. Sottoscrivete!

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About this Item

Title

  • ...Subscribe! Italian Credit.

Other Title

  • Sottoscrivete!

Summary

  • The poster shown here created by Achille Luciano Mauzan (1883-1952) for the war loan campaign of the bank Credito Italiano (Italian Credit) is the most iconic propaganda image produced in Italy during World War I, analogous to Alfred Leete's image of Lord Kitchener, pointing at the viewer with the caption "Your Country Needs You," or to James Montgomery Flagg's image of Uncle Sam exclaiming "I Want You for the U.S. Army." Unlike these British and American posters, which use an authoritative figure to appeal to the populace, Mauzan has an ordinary Italian soldier point his finger at his fellow citizens, an approach better suited to the young Italian state that was still struggling to overcome regional and other differences and to forge a strong national identity. Mauzan's illustration was reproduced in countless forms. His original work depicts the soldier in full, holding a rifle in his right hand, engaged in battle with the silhouettes of his comrades in the background. The poster presented here is an excerpt from the larger work, showing only the head, torso, and the left hand with the pointing finger. This latter poster was reproduced in a giant version 30 meters square and hung on the façade of public buildings in Italian cities and towns. Mauzan was born in France but moved to Italy in 1905, where he worked as an illustrator, designer, and publisher.

Names

  • Mauzan, Achille, 1883-1952 Artist.

Created / Published

  • Milan, Italy : Casa Ricordi, 1917.

Headings

  • -  Italy
  • -  1917
  • -  Banks and banking
  • -  Helmets
  • -  Military uniforms
  • -  Soldiers
  • -  War bonds and funds
  • -  War posters
  • -  World War, 1914-1918

Notes

  • -  Title devised, in English, by Library staff.
  • -  Original resource extent: 1 print (poster) : lithograph, color ; 140 x 99 centimeters.
  • -  Reference extracted from World Digital Library: Mirande Carnevale-Mauzan, The Posters of Achille Mauzan, 1883--1952: Catalogue Raisonne (New York: Posters Please, 2001).|Thomas Row, "Mobilizing the Nation: Italian Propaganda in the Great War," Journal of Decorative and Propaganda Arts, Volume 24, Design, Culture, Identity (Miami Beach, FL: Florida International University Board of Trustees on behalf of The Wolfsonian-FIU, 2002).
  • -  Original resource at: Library of Modern and Contemporary History.
  • -  Content in Italian.
  • -  Description based on data extracted from World Digital Library, which may be extracted from partner institutions.

Medium

  • 1 online resource.

Source Collection

  • World War I Posters

Digital Id

Library of Congress Control Number

  • 2021670897

Online Format

  • compressed data
  • image

Additional Metadata Formats

IIIF Presentation Manifest

Rights & Access

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Credit Line: [Original Source citation], World Digital Library

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Mauzan, Achille, Artist. ...Subscribe! Italian Credit. Italy, 1917. Milan, Italy: Casa Ricordi. Photograph. https://www.loc.gov/item/2021670897/.

APA citation style:

Mauzan, A. (1917) ...Subscribe! Italian Credit. Italy, 1917. Milan, Italy: Casa Ricordi. [Photograph] Retrieved from the Library of Congress, https://www.loc.gov/item/2021670897/.

MLA citation style:

Mauzan, Achille, Artist. ...Subscribe! Italian Credit. Milan, Italy: Casa Ricordi. Photograph. Retrieved from the Library of Congress, <www.loc.gov/item/2021670897/>.