August 21, 2009


This brochure, in English and French, was intended for tourists to French Indo-China. It extols the virtues of the region and its people, and includes a brief history and description of the country, followed by detailed maps and photographs of famous sites. Also included are a proposed itinerary and information about transportation, lodging, and prices. The brochure was produced by the Touring Club de France (Touring Club of France), a civic organization established in 1890 to promote tourism in France and later, in its colonies. The club published hotel and travel guides, and was instrumental in developing tourism infrastructure in France. Among other useful tips, the brochure notes: “Excellent motor cars are on hire at Saigon [present-day Ho Chi Minh City], where there is splendid excursioning over very good roads to the greater part of Cochin-China.”