Goodyears Rubber-Packing and Belting Company


This circa 1856 advertising print shows the five-story offices and storefront known as the Girard Building (102-104, i.e., 306-308 Chestnut Street), in Philadelphia. The building was tenanted by Goodyears, i.e., the Philadelphia warehouse of the New York Belting and Packing Company (104); and "Peterson's Book Establishment," i.e., the store of bookseller T.B. Peterson & Brothers, and C. J. Peterson, publisher of Peterson’s Ladies National Magazine (102). Lettering reading "Goodyears Rubber Packing & Belting Company" adorns the roof. Through open entryways and large display windows, clerks, patrons, and merchandise displays are visible in both stores. At Peterson's, clerks assist patrons with items from the bookshelves, as well as items on a centrally-located U-shaped display counter labeled "Peterson's Magazine." Stacks of books are displayed near the front windows that contain promotional banners reading: "Subscriptions for all magazines" and " Chas. Dickens complete works." At Goodyears, a clerk stands at a counter as he attends to a customer. Other patrons inside include a couple and a man who is departing with rubber belting. A large model boot, shoes, and rubber toys are displayed in the front windows that bear the company trademark and the words, "Goodyear's Patent." A man with a cane and an excited boy, near his mother, peer at the window displays. Much sidewalk activity is seen, including a man paying a newsboy for a paper, gentlemen in conversation, and a man strolling by with a book under his arm. Between the storefronts, a man descends stairs within a central entryway. In the street, a coach with a turned-down roof is occupied by a lady and is driven by an African-American coachman. A mounted First Troop Philadelphia City Cavalry member in full regalia rides his horse in the direction of a drayman, who is transporting rubber belting. Two dogs greet each other in the street near the horse-drawn vehicle. Shadowy figures, including a man and two women, are seen in the upper-floor windows. The building was razed to the first floor by fire in 1857. This chromolithograph with hand-colored details is by artist Emil Luders, who was born in Germany circa 1831. He immigrated to the United States in 1854 and began working as a lithographer in Philadelphia shortly thereafter until circa 1871. The publisher, Augustus Kollner (1812–1906), was also born in Germany. Kollner began his career there before moving to Paris and then to the United States in 1839. He came to Philadelphia in 1840 and quickly established himself as a distinguished artist, etcher, engraver, and lithographer. Circa 1851, he established his own firm, publishing labels, advertisements, maps, and city and landscape views.

Last updated: January 8, 2018