Bennett & Company, Tower Hall Clothing Bazaar, Number 182 Market Street, between Fifth and Sixth Streets, Philadelphia
William H. Rease, born in Pennsylvania circa 1818, was the most prolific lithographer of advertising prints in Philadelphia during the 1840s and 1850s. This advertisement shows the tower-shaped clothing store at 182 (later 518) Market Street. Statuary and a flag reading "Tower Hall" embellish the building and signs advertise "Quick Sales" and "Small Profits." A clerk consults with a patron before the store, and other patrons can be seen inside. Coats, piles, or racks of clothing fill the store. Crates line the sidewalk; some are labeled to go to Independence, Montana; Nashville, Tennessee; and Augusta, Georgia. The smaller Clothing Ware Rooms building stands adjacent to Tower Hall, its signs advertising shirts, collars, bosoms, cravats, wrappers, hosiery, and handkerchiefs. "Allman Hatter" and "Winchester Grocer" signs also appear on the facade. A laborer loads a Bennett & Company Tower Hall Clothing Bazaar wagon. A trompe l'oeil wood frame borders the image. Colonel Joseph M. Bennett (1816−98) established his business at this address in 1849. In 1853 he renamed it Tower Hall. Bennett was a successful businessman who used his wealth for philanthropic pursuits, including the establishment of a Methodist orphanage and the bequest of West Philadelphia properties to the University of Pennsylvania in support of women's education. Rease became active in his trade around 1844, and through the 1850s he mainly worked with printers Frederick Kuhl and Wagner & McGuigan in the production of advertising prints known for their portrayals of human details. Although Rease often collaborated with other lithographers, by 1850 he promoted in O'Brien's Business Directory his own establishment at 17 South Fifth Street, above Chestnut Street. In 1855 he relocated his establishment to the northeast corner of Fourth and Chestnut Streets (after a circa 1853−55 partnership with Francis Schell), where in addition to advertising prints he produced certificates, views, maps, and maritime prints.
Printed by F. Kuhl, Philadelphia
Title in Original Language
Bennett & Co. Tower Hall, clothing bazaar No. 182 Market St, between Fifth & Sixth. Philadelphia.
Type of Item
1 print : lithograph, tinted with one stone ; 77 x 60 centimeters
- Digital catalog number: POS 35
- Rease, William H., Philadelphia on Stone Biographical Dictionary, Library Company of Philadelphia, http://www.lcpdigital.org.
Last updated: September 2, 2015