Moyer & Hazard, Successors of Alexander Fullerton, 174 Market Street, Fifth Door Above Fifth Street, Philadelphia. Elijah Bowen, Wholesale & Retail Hat & Cap Store, 176 Market Street, Philadelphia
William H. Rease, born in Pennsylvania circa 1818, was the most prolific lithographer of advertising prints in Philadelphia during the 1840s and 1850s. Shown here is his advertisement for the adjacent businesses of wholesale druggists Charles Moyer and A. Fullerton Hazard (successors of Alexander Fullerton), and wholesale and retail hatter, Elijah Bowen. Both buildings are covered in signage. The "Alexander Fullerton drugs medicine & paints" signs on number 174 indicate the recent shift in ownership. A man stands in the left doorway of 174 directing a laborer who moves goods on a dolly. Another man emerges from the bulkhead, while a gentleman wearing a top hat enters the business through the door on the right. Decanters and other glassware fill the shop windows. Boxes and barrels labeled madder, indigo, turpentine, and so forth line the sidewalk. A man moves a box in the left door of Elijah Bowen's shop. Another laborer hammers the lid onto a wooden crate near the street. Top hats line the first-floor windowsills and are piled by open windows on the upper floors. A flag advertising the hat store flies from the attic dormer window. Moyer, Hazard, and Bowen operated at 174−76 Market Street from 1846 to 1854. Rease became active in his trade around 1844, and through the 1850s he mainly worked with printers Frederick Kuhl and Wagner & McGuigan in the production of advertising prints known for their portrayals of human details. Although Rease often collaborated with other lithographers, by 1850 he promoted in O'Brien's Business Directory his own establishment at 17 South Fifth Street, above Chestnut Street. In 1855 he relocated his establishment to the northeast corner of Fourth and Chestnut Streets (after a circa 1853−55 partnership with Francis Schell), where in addition to advertising prints he produced certificates, views, maps, and maritime prints.
Wagner & McGuigan, Philadelphia
Title in Original Language
Moyer & Hazard, successors of Alexander Fullerton, 174 Market Street, fifth door above Fifth Street, Philadelphia [and] Elijah Bowen, wholesale & retail hat & cap store, No. 176 Market Street, Philadelphia
Type of Item
1 print : lithograph ; 52 x 34 centimeters
- Digital catalog number: POS 493
- Rease, William H., Philadelphia on Stone Biographical Dictionary, Library Company of Philadelphia, http://www.lcpdigital.org.
Last updated: September 2, 2015