Charles C. Oat's Lamp Store. Number 32 North Second Street, Philadelphia


This lithograph from circa 1848 is an advertisement showing a four-story storefront located at number 32 North Second Street, north of Market Street in Philadelphia. The building is adorned with signage reading, “Lamps,” “Charles C. Oat’s Lamp Store,” and “C.C. Oat.” A female patron stands at the open entry and peers into the display window, which is filled with lavishly-designed lamps, chandeliers, and light fixtures. Inside the store, a clerk assists a female patron reviewing a display table of lamps. On the sidewalk, a couple strolls past a pile of boxes near the store, a boy with no shoes carries a bundle, and a boy peddler walks with his basket of wares. Partial views of neighboring businesses are also seen, with partial signage reading, “...Maull...Bonnets” and “34 W.H.E...Shoe....” The neighboring shops are a hat store, probably one owned by Robert F. Maull, and a shoe store. The hat store has a display of hats strung from ropes hanging from the roof and sidewalk awning. Oat tenanted this address from 1848–50. The artist, William H. Rease, was born in Pennsylvania circa 1818, and was the most prolific lithographer of advertising prints in Philadelphia during the 1840s and 1850s. Rease became active in his trade around 1844. Through the 1850s he mainly worked with printers Frederick Kuhl and Wagner & McGuigan in the production of advertising prints known for their portrayals of human details. Although Rease often collaborated with other lithographers, by 1850 he promoted in O'Brien's Business Directory his own establishment, located at 17 South Fifth Street, north of Chestnut Street. In 1855 he relocated his establishment to the northeast corner of Fourth and Chestnut Streets (after a circa 1853−55 partnership with Francis Schell), where in addition to advertising prints he produced certificates, views, maps, and maritime prints.

Last updated: January 9, 2018