S. Tobias, Importer & General Dealer in Wines, Liquors, Cordials and Syrups, Number 68, North Third Street, above Arch, Philadelphia
William H. Rease, born in Pennsylvania circa 1818, was the most prolific lithographer of advertising prints in Philadelphia during the 1840s and 1850s. His advertisement here shows the Tobias storefront adorned with signage on the 100 block of North Third Street. A patron enters one of the two open entryways at which a straw basket and wine cask are displayed across from a large cask-shaped sign, which reads "S. Tobias No. 68 Importer & Dealer in Wines Liquors Cordials and Syrups." At the other entryway, a laborer rolls a cask out the door near a worker entering the cellar. The backs of a patron and a clerk are visible in the rear of the store, in which shelves of liquor bottles, straw baskets, wine casks, and barrels are displayed on shelves, the floor, and the open display window. Other boxes, bottles, casks, and barrels are visible at the upper floor windows. Barrels and boxes, one marked "S. Tobias," line the sidewalk, near a street lamp in front of the store. There are partial views of the adjacent businesses and the signage adorning the storefronts of Charles M. Schott, dry goods (at number 66) and Scattergood & Whitall, druggists' glassware (at number 70). Tobias tenanted the site starting in 1845 and renamed his business Soloman Tobias & Son in 1847. Rease became active in his trade around 1844, and through the 1850s he mainly worked with printers Frederick Kuhl and Wagner & McGuigan in the production of advertising prints known for their portrayals of human details. Although Rease often collaborated with other lithographers, by 1850 he promoted in O'Brien's Business Directory his own establishment at 17 South Fifth Street, above Chestnut Street. In 1855 he relocated his establishment to the northeast corner of Fourth and Chestnut Streets (after a circa 1853−55 partnership with Francis Schell), where in addition to advertising prints he produced certificates, views, maps, and maritime prints.
Wagner & McGuigan's Lithography, Philadelphia
Title in Original Language
S. Tobias, importer & general dealer in wines, liquors, cordials and syrups, No. 68, North 3d. Street, above Arch, Philadelphia
Type of Item
1 print : lithograph ; 47 x 32 centimeters
- Digital catalog number: POS 671
- Rease, William H., Philadelphia on Stone Biographical Dictionary, Library Company of Philadelphia, http://www.lcpdigital.org.
Last updated: September 2, 2015