Subscribe to the 8th War Loan
Like the other powers that fought in World War I, Austria-Hungary financed its war effort by borrowing heavily from its own citizens. This was done through the issuance of loans at semiannual intervals, every November and May, beginning in November 1914. This 1918 war poster is an appeal to citizens to subscribe to the eighth war loan, issued that year. The poster shows a winged goddess driving a chariot pulled by four horses. She holds a laurel wreath as she crushes three dragons, symbols of Austria-Hungary’s enemies. The poster was created by Maximilian Lenz (1860–1948), an Austrian painter, lithographer, and sculptor. A leading figure in the Symbolist movement of the late 19th century, Lenz was a founding member of the Vienna Secession, an association that was formed in 1897 and included other Austrian artists such as Gustav Klimt, Carl Moll, and Koloman Moser. During World War I, Lenz created several posters in support of the Austrian war effort. This poster comes from the Rehse-Archiv für Zeitgeschichte und Publizistik, a collection of posters, pamphlets, and all types of German propaganda material that was assembled in Munich by Friedrich J.M. Rehse (1870–1952). The collection was confiscated by U.S. military intelligence authorities in 1945–46, after Germany’s defeat in World War II, and transferred to the Library of Congress.
J. Weiner, Vienna
Title in Original Language
Zeichnet achte Kriegsanleihe
Type of Item
1 print (poster) : lithograph, color ; 56 x 78 centimeters
- “Lenz, Maximilian (1860-1948), Maler, Graphiker und Bildhauer,” Österreichisches Biographisches Lexikon 1815–1950 (Graz: H. Böhlaus, 1954-212).
Last updated: September 11, 2017