Serbia Day. June 25, 1916


This World War I poster, published in Paris in 1916, depicts a scene in late 1915 from the Serbian theater of the war, in which the remnants of the Serbian army and accompanying civilian refugees were forced across the borders into Montenegro and Albania. Invading forces from Austria-Hungary and Germany had pushed deep into Serbia, where they occupied the capital city of Belgrade. One of the major engagements of the campaign took place at Kosovo, the scene of a battle in 1389 between a medieval Serbian army and an invading Ottoman force. The first Battle of Kosovo led to Serbia’s loss of independence and became an important symbol of Serb nationalism in the 19th century. Serbia Day was celebrated in June, to coincide with the approximate date of that battle. During World War I, Serbia was an ally of Britain, France, and Russia. Serbia was a bitter enemy of Austria-Hungary, which blamed Serb conspirators for the murder of Archduke Franz Ferdinand, heir to the throne of Austria-Hungary, and was determined to punish the Serbs for the assassination.

Date Created

Subject Date

Publication Information

Chambrelent, Paris


Title in Original Language

Journée Serbe. 25 juin 1916

Type of Item

Physical Description

1 print (poster) : lithograph (two colors) ; 79 x 121 centimeters



  1. John Keegan, The First World War (New York: Alfred A. Knopf, 1999).

Last updated: February 10, 2014