National Loan. Société Générale. For the Greatest Effort
This World War I poster, made during the final year of the four-year conflict, shows a French soldier strangling the imperial German eagle. The soldier has a look of fierce determination, even as the eagle bites his hand. The poster calls upon citizens to subscribe to the latest war loan as a way to achieve victory. As in all belligerent countries, France relied heavily on the willingness of citizens to lend money to the government by buying war bonds. France issued four national defense loans during the course of the war, thereby raising its national debt from 32.8 billion francs in 1914 to 171.4 billion francs by the end of 1918. By late 1917–early 1918, the French population was increasingly war-weary and impoverished, so that higher interest rates as well as extensive public relations campaigns were needed to sell government bonds. This poster was sponsored by Société Générale, a large French bank.
Title in Original Language
Emprunt National. Société Générale. Pour le suprême effort
Type of Item
1 print (poster) : lithograph, color ; 120 x 79 centimeters
Last updated: January 17, 2017