Canada's Pork Opportunity


This World War I poster, issued by the Canada Food Board, promotes increased production of pork as a contribution to the war effort. The poster shows two figures, representing Great Britain and Canada, exchanging money for a small pig. A large hog is pictured below; it indicates how many pounds of pork Britain buys. The smaller pig being exchanged represents how much Canada sells. The text on the poster proclaims: “We're glad to have it, Canada, but we need ten times more.” Canada was a major food producer during World War I, and the government in Ottawa urged Canadian farmers to maximize output. The production of food grew rapidly after 1914, in response to urgings such as this and to high international prices. Nearly all of the increased output was exported to Britain, France, and other countries suffering wartime deficits.

Last updated: October 25, 2013