At the Front! Every Fit Briton Should Join Our Brave Men at the Front. Enlist Now


Until March 2, 1916, when the Military Service Act introduced conscription, Great Britain’s World War I army was comprised entirely of volunteers. Many of the most famous wartime posters were recruitment appeals. This 1915 poster, published in London for the Parliamentary Recruiting Committee, shows cavalry in battle, with horses reacting to an explosion in the foreground. It calls upon every physically and mentally fit Briton to enlist. The Parliamentary Recruiting Committee was set up following the outbreak of war in August 1914. A cross-party organization chaired by the prime minister, Herbert Asquith, it used the infrastructure of the British political parties in parliamentary districts to support recruitment for the armed forces. Party activists were asked to distribute leaflets and organize rallies, processions, and public meetings. The committee commissioned some 200 posters, most of which were published before the introduction of conscription. This poster, by an unknown artist, is number 84 in the series.

Date Created

Subject Date

Publication Information

Parliamentary Recruiting Committee, London


Type of Item

Physical Description

1 print (poster) : lithograph, color ; 76 x 50 centimeters



  1. Roy Douglas, “Voluntary Enlistment in the First World War and the Work of the Parliamentary Recruiting Committee,” Journal of Modern History 42, number 4 (December 1970).

Last updated: November 14, 2017