Help Us Win! The Commercial Bank of Italy


Published in Milan, Italy, sometime between 1915 and 1918, this poster shows an Italian soldier holding his bayoneted rifle in one hand and pointing off to the viewer’s right with the other. Behind him a fire rages. The text urges citizens to “Help us win!” and advertises the latest subscription for war bonds sold through the Commercial Bank of Italy. Like most belligerents in World War I, Italy had to raise funds by issuing war bonds, which were essentially interest-bearing loans that citizens made to the government. Campaigns supported by posters such as this had two purposes. One was to urge Italian citizens to lend money to the government to finance the war. The other was to promote patriotic fervor in support of the war effort. In accordance with a secret treaty signed in London in April 1915 with Britain, France, and Russia, Italy expected to gain territories in Europe as well as parts of the German Empire in Africa in exchange for entering the war against Germany and Austria-Hungary. But the Italian war effort went badly, and many Italians soon turned against the war.


Publication Information

S.A.I.G.A. Armanino, Milan, Italy


Title in Original Language

Aiutateci a vincere! la Banca commerciale Italiana


Type of Item

Physical Description

1 print (poster) : lithograph, color ; 141 x 100 centimeters


Last updated: December 18, 2013