Via Roma, Naples, Italy


This photochrome print of the Via Roma in Naples is part of “Views of Architecture and Other Sites in Italy” from the catalog of the Detroit Publishing Company (1905). Stretching more than two kilometers from south to north, the Via Roma is one of the city's main thoroughfares. According to the 1909 edition of Baedeker's Italy from the Alps to Naples: Handbook for Travellers, "the noisy out-of-door life of the Neapolitans is picturesque and entertaining. . . . From morning to night the streets resound with the rattle or vehicles, the cracking of whips, the shouts of drivers, and the cries of vendors of edibles and other articles." The historic center of Naples, which features architecture from the medieval, Renaissance, and baroque periods, was listed as a UNESCO World Heritage Site in 1995.

Date Created

Subject Date

Publication Information

Detroit Publishing Company, Detroit, Michigan


Type of Item

Physical Description

1 photomechanical print : photochrom, color


  • The Detroit Photographic Company was launched as a photographic publishing firm in the late 1890s by Detroit businessman and publisher William A. Livingstone, Jr., and photographer and photo-publisher Edwin H. Husher. They obtained exclusive rights to use the Swiss "Photochrom" process for converting black-and-white photographs into color images and printing them by photolithography. This innovative process was applied to the mass production of color postcards, prints, and albums for sale to the American market. The firm became the Detroit Publishing Company in 1905.
  • Title from the Detroit Publishing Co., Catalogue J--foreign section, Detroit, Mich. : Detroit Publishing Company, 1905.
  • Print no. "1837".

Last updated: July 3, 2014