Subscribe to the War Loan! The Army and Navy Expect it from You!


In World War I, all sides used posters as tools to mobilize their populations for the war effort. This 1917 poster, created by the influential German designer and graphic artist Lucian Bernhard, appeals to German citizens to help finance the war with their savings. Bernhard was born in 1883, and his original name was Emil Kahn. After studying at the Munich Art Academy, he moved to Berlin where he worked as a commercial artist. He was best known for his innovative advertising posters for German companies. Bernhard emphasized simplicity as the most important quality of an effective poster. In 1923, he immigrated to New York, where he died in 1972. In his long and varied career, he also designed furniture, wallpaper, and other household products, as well as new scripts for typefaces. After 1930, he devoted himself to painting and sculpture.

Date Created

Subject Date

Publication Information

Hollerbaum & Schmidt, Berlin


Title in Original Language

Zeiche die Kriegsanleihe! Heer und Flotte erwarten es von dir!


Type of Item

Physical Description

1 print (poster) : lithograph, color ; 140 x 91 centimeters


Last updated: November 14, 2017