Deposit Your Gold for France. Gold Fights for Victory


This World War I poster, published in Paris in 1915, urges French citizens to deposit their gold coins “for France,” using the slogan “Gold fights for victory." Gold was needed by the French government to purchase wartime supplies from the United States and other countries, hence the appeal for citizens to transform their gold coins into bank deposits. The focal point of the poster, the gold coin embossed with the emblematic and iconic Gallic rooster (le coq gaulois) shown to be crushing a German soldier, epitomizes this idea. The poster is by Abel Faivre (1867–1945), a well-known illustrator and cartoonist who, in a career that stretched from 1895 to 1942, produced a large body of illustrations for such publications as Le Figaro, Le Journal, L’Echo de Paris, and Le Canard sauvage. Faivre created many posters in support of the French war effort. This poster was published by Devambez, a firm of engravers and printers taken over by Édouard Devambez in 1873 and carried on by his son André Devambez. The firm specialized in the fine printing of artworks, but it produced many popular posters during the war.

Date Created

Subject Date

Publication Information

Devambez, Paris


Title in Original Language

Pour la France versez votre or. L'or combat pour la victoire


Type of Item

Physical Description

1 print (poster) : lithograph, color ; 118 x 80 centimeters



  1. Stanley Appelbaum, French Satirical Drawings from “L’Assiette au Beurre” (New York: Dover, 1978).
  2. Martin Hardie and Arthur K. Sabin, editors, War Posters Issued by Belligerent and Neutral Nations, 1914−1919 (London: A. & C. Black, 1920).

Last updated: November 14, 2017