Ovrelerfos, Trondhjem, Norway


This photochrome print from the “Landscape and Marine Views of Norway” section in the catalog of the Detroit Publishing Company shows a noted tourist destination in Norway as it would have appeared in the last decade of the 19th century. The Lille (Lower) Lerfos and Store (Upper) Lerfos are picturesque waterfalls on the Nid River, several kilometers south of the city of Trondheim. The 1892 edition of Baedeker’s Norway, Sweden and Denmark: Handbook for Travellers advised that the best view of the falls “is from one of the windows in the saw-mill overhanging the seething waters on the right bank.” The Detroit Photographic Company was launched as a photographic publishing firm in the late 1890s by Detroit businessman and publisher William A. Livingstone, Jr. and photographer and photo-publisher Edwin H. Husher. They obtained the exclusive rights to use the Swiss "Photochrom" process for converting black-and-white photographs into color images and printing them by photolithography. This process permitted the mass production of color postcards, prints, and albums for sale to the American market. The firm became the Detroit Publishing Company in 1905.

Last updated: September 4, 2013