General View, Njegus, Montenegro


This late-19th century photochrome print is from “Views of Montenegro” in the catalog of the Detroit Publishing Company. It depicts a view from Njegus, characterized by Baedeker’s Austria, Including Hungary, Transylvania, Dalmatia, and Bosnia (1900) as “the ancestral home of the reigning family and the cradle of the Montenegrin wars of independence.” The Detroit Photographic Company was launched as a photographic publishing firm in the late 1890s by Detroit businessman and publisher William A. Livingstone, Jr. and photographer and photo-publisher Edwin H. Husher. They obtained the exclusive rights to use the Swiss "Photochrom" process for converting black-and-white photographs into color images and printing them by photolithography. This process permitted the mass production of color postcards, prints, and albums for sale to the American market. The firm became the Detroit Publishing Company in 1905.

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Subject Date

Publication Information

Detroit Publishing Company


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Physical Description

1 photomechanical print : photochrom, color


Last updated: April 18, 2012