7th War Loan. Now--All Together


C.C. Beall (1892-1967) was a commercial illustrator who drew comics and book covers. He based the image on this World War II war loan poster on the famous Joe Rosenthal photograph of the second American flag to be raised on Iwo Jima. The photo made a huge impact after being published as part of news reports on the battle. This poster was part of the campaign for a 7th War Loan subscription, which took place in May 1945, just days after victory in Europe. Officials were concerned that the defeat of Germany might lessen bond sales. The slogan on the poster, “Now—all together,” and the Iwo Jima image were meant to appeal to the spirit of collective patriotism and bolster bond sales. There were at least four uses of this image in the 7th War Loan campaign, including one that pictured a variety of average citizens raising a large number “7” in the same positions as the soldiers in the Beall illustration. As it happened, the 7th War Loan surpassed all expectations, as over $156 billion was raised.

Last updated: September 18, 2015