We Can Do It! [Rosie the Riveter]
This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the armed forces. Publicity campaigns were aimed at encouraging those women who had never before held jobs to join the workforce. Poster and film images glorified and glamorized the roles of working women and suggested that a woman’s ...