Subscribe to the War Loan! The Army and Navy Expect it from You!
In World War I, all sides used posters as tools to mobilize their populations for the war effort. This 1917 poster, created by the influential German designer and graphic artist Lucian Bernhard, appeals to German citizens to help finance the war with their savings. Bernhard was born in 1883, and his original name was Emil Kahn. After studying at the Munich Art Academy, he moved to Berlin where he worked as a commercial artist. He was best known for his innovative advertising posters for German companies. Bernhard emphasized simplicity as ...