It is Nice in the Surf but What about the Men in the Trenches? Go and Help
This 1917 Australian poster is representative of many used to recruit volunteers to serve with the British forces in World War I. Australian recruitment drives were highly successful and resulted in more than 400,000 men enlisting from a population of fewer than five million. Posters such as this one appealed to the Australian value of “mateship” or comradeship, while others appealed to patriotism. In addition to the young man swimming in the surf, the poster features the emblem of the Win the War League, an organization founded in 1917 ...