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Thousands of Live Alligators on Free Exhibition
This broadside, dating from about 1950, is an advertisement for Osky’s, also known as Osky’s Curio Shop or Osky’s Alligator Store, a Jacksonville mercantile store that sold gift items, rare or bizarre decorative items, and goods made out of alligator skin, including lamps, purses, and wallets. The shop also exhibited live alligators and other reptiles. Jacksonville was home to many of Florida’s earliest tourist attractions, including the Florida Alligator Farm. Operating for several decades on Jacksonville’s historic Bay Street, Osky’s promoted itself through postcards ...
Billboard for the Sale of Subdivision Real Estate Lots
The draining of swamp lands, continued penetration of rail lines, and expansion of highways all paved the way for the Great Florida Land Boom of the mid-1920s. This image, taken a few years before the speculative rush reached its peak, shows the promotion of Florida as both a paradise for residents and a cash engine for potential investors. Cities such as Miami and St. Petersburg grew tenfold in population in less than two decades as the amount of money being invested in home construction and hotel development began to soar ...